CASE STUDY
Capri Building Group
Ranking on first page of Google for 6 main keywords provided more reach and visibility for a luxury custom home builder, based in Gold Coast.
Luxury Home Builder, Gold Coast
The Challenge
Capri Building Group is luxury custom home builder. With more than 25 years in business, they have built a solid reputation for always delivering great quality luxury homes.
Chris Eades was referred to us by one of their mentor in construction industry. When we first had a chat with Chris, he asked for some updates to his existing website. To be honest, the website was not matching up to the quality of homes they build. When we looked into the backend of his existing site, it was too limited in terms of functionality and it was even difficult to make small text changes.
So we recommended to design his website from the ground up, so it could be more aligned with their business objectives and branding.
Our Solution
Chris at Capri Building Group was so awesome to work with. He provided all the necessary details required to know his existing situation that helped us to create a modern and custom designed website with luxurious look and feel.
We incorporated a portfolio section and design range pages that their customers would like to visit the most and download the home designs by filling in their name and email. And at the same time their details are saved into CRM where Chris runs his automated email sequences to nurture those leads.
Their visitors can now easily explore their services and review their completed projects on all devices and can easily access what they exactly want.
Once their website was up and running, we then started working on their SEO which got them appear on first page of Google for 6 main keywords, which resulted in more traffic.
The Results
Having a neat and modern website now allows Capri Building Group to display credibility to their potential clients and referral partners online.
The continuous SEO work we have been doing on their website has also started generating organic leads through the landing pages and inquiries from their contact page, which is an icing on the cake!
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