A good FAQ page does a lot of the heavy lifting on your website.
They’re one of the easiest ways to acquire new customers, close sales, and save time answering repetitive questions.
It is a valuable resource for your customers to find the answers they need in one convenient place, without having to go through the hassle of searching all over your website.
Why Is an FAQ Page So Important?
The goal of an FAQ page is to answer the most common questions readers and customers have, along with their answers.
There are several benefits of having an FAQ page on your website:
1) It saves you time on common inquiries
If you spend a lot of time answering the same common questions on emails and messages on social media, it may be worth setting up an FAQ page to save some time.
2) It builds trust and credibility
Setting up an FAQ page is a great way to build trust and credibility with your audience. It shows that you are willing to answer any questions, even if they’re not always the most exciting ones for you.
3) It set the expectations upfront
Providing an FAQ page gives your audience the opportunity to understand many factors related to your services – how you work, what’s included in your particular service, what are the pricing options, what you can and cannot do etc.
4) It can bring new traffic
Google’s goal is to deliver answers to questions. If you put your text in a Q&A format, you’re doing half the work already to get it ranked somewhere on Google.
What Questions To Put In Your FAQ page?
Here are a few tips on what to include in an FAQ page to create it more effective and helpful for your customers:
Your Customers’ Common Questions:
This one is pretty obvious: What do your customers ask you too often?
Have a look at your email inbox or social media messages and comments and observe the kind of questions that keep coming up over and over again.
What objections people may have before buying from you? What doubts they might have? What extra information do they need to know to get over the fence?
Make a list of all these questions and put them along with their answers.
Look at your competitors’ websites
If you are a new business or don’t have many customer queries yet, take a look at websites similar to yours and see what they do. It would be great if you can answer these questions better than them.
Get Suggestions From Google and Quora
Google and Quora are two great resources you can use to find out what people are asking.
You can use Google’s Autosuggest feature to start typing a question about your business or services into their search bar. See the frequently asked questions people search for.
Another way is to browse Quora – a site built specifically to answer people’s questions. Just type a topic and there you’ll get a list of the most recent questions being asked related to the topic.
These two sites will give you an idea of some more relevant questions that people are looking for and the gaps that need filling in your FAQ page.
If you have a large FAQ page, it might make sense to break up the questions into categories.
You can use categories to organize questions related to either specific topics or specific services or departments of your business. It totally depends on your business needs.
It’s a good idea to include links inside your FAQ page to the specific answers or services people are looking for.
That way, they don’t have to spend time digging more through your FAQs trying to find what they need.
A great way to save space and make your FAQ page easy to scan is with accordions.
Accordions allow you to organize information into a quick, easily accessible list of questions or topics that are related in some way.
Hopefully, this guide will help convince you of how beneficial and time-saving an FAQ page can be for business and help you make more sales.
If you need any help with your website or online marketing, feel free to book a 15 min call with me. I’d love to help you out.