When You Should Redesign Your Website and When You Should Not

You want a new design for your website. You think that the current one isn’t performing well, so you want to get it redesigned. Right?

A website redesign is a significant investment of your time and money, and you should only do it when needed.

But a few of the times it’s not the best solution to your problem (yes, we are website designers saying this).

In this article, I will help you determine when it’s the right time to go for a complete redesign of your website.

1) You don’t like how the site looks

Should You Redesign Your Website? Yes

If you hate the way your website looks or your website is out of date: due to technology advancement and if it doesn’t reflect your company branding, you should consider redesigning it.

It’s important to keep in mind that your website design is a reflection of you and your business, so if you don’t like what they see when visiting your site, then you must look for a good web designer.

2) You find it difficult to make small updates

Should You Redesign Your Website? Yes

Some of our past clients have to come to us because they couldn’t access the backend of their website as their previous agency has not given them any access.

Yes, few web agencies do that intentionally, so they could charge clients for any minor updates to be done. (Though that’s not how we work. We give our clients full access to make changes to their website).

So if you’re in this type of lock-in situation or even if you have the login, but you still find it very difficult to change minor text or images, then yes, you should redesign your website.

That’ll get you full control of your website.

3) Competition has redesigned their website

Should You Redesign Your Website? No

You’ve just seen your competitor’s site redesigned with a whole new look, and it looks great.

This stresses you out, doesn’t it? What if your audience decides to buy from them as they have a more eye-pleasing website?

Let me tell you. Design is only one key aspect to make a website successful. Ask yourself – Is your competitor’s website user-friendly? Is it generating leads for them? Is it getting them new inquiries?

If that’s not truly working for them, only getting a new website designed won’t do much. So you focus on your own website and getting more results out of it.

A good-looking website on its own does not bring sales. There are plenty of other crucial things that make it work.

Rather than rushing for a website redesign, you need to judge how good you and your competitors are doing in these areas that make a website successful:

  • Content Marketing
  • SEO
  • Website Copy
  • Lead Generation

If you’re doing good in most of these areas, you no need to redo your website.

4) Website is not getting any traffic

Should You Redesign Your Website? No

By traffic, we mean the number of new visitors coming to your website.

If you have a low traffic, then 9 out of 10 times, you wouldn’t need a website redesign.

A website redesign does not mean you’ll start getting more traffic to your website.

What Should You Do Instead of Redesigning Your Website?

In order to increase traffic, you need to invest in promoting or marketing your business, to get more visitors to your website.

These are the five key areas that you can work on:

  • Content Marketing
  • Search Engine Optimization
  • Email Marketing
  • Social Media Marketing
  • Paid Ads (such as Facebook or Google ads)

A website, on its own, can’t make your business successful. Rather than redesigning your website, try to work on the above key areas to get more traffic.

5) Website is not generating enough leads

Should You Redesign Your Website? Both Yes / No

If you’re getting traffic to your website, but it’s not converting into leads. It’s tricky to say whether a redesign will help. It depends on what’s preventing your visitors to become a lead.

You should go for the redesign if it’s not converting because of:

  • Your visitors find it difficult to navigate through your website
  • The design is poor and makes you look unprofessional
  • Technical issues like slow loading speed, not mobile-friendly, etc.

You do not need to redesign your website if you’re not getting leads due to:

  • Poorly written website copy
  • Lack of information about your services/products
  • Not enough marketing

So you decide what’s true in your situation and move forward.

6) Your prospects can’t find the content they are looking for

Should You Redesign Your Website? Yes

Today the attention span of people on the internet is really short. If your website isn’t easily accessible and user-friendly, they will leave and never come back.

Support your prospects land on your website and they can’t find the content they are looking for – they don’t know where to look out for your best work, where to find answers to their common questions, what outcome you can help them achieve, and how to contact you.

If any of the above scenarios are true, you must go with the redesign.

Your new website should make it easier for them to find what you want them to see, and engage with the company’s brand in a meaningful way.

7) You’re repositioning or rebranding your business

Should You Redesign Your Website? Yes

If you are in the stage where you’re re-branding, re-positioning, or pivoting your business to a new offer or audience, you should redesign your website to match the newly established brand.

You can edit your current website to align with the changes in your business, but it’s typically easier and cheaper to start from scratch.

One Sure-Shot Way To Decide Whether To Go For Redesign?

When you think about redesigning your website, think about how much money and time you will spend. Then ask yourself – If the new website can get you a return on this investment.

If the answer is yes, then go ahead!

A new website should help you save time, educate your visitors and get more leads or inquiries. If it doesn’t, it is a waste of your time and money.

What’s Next?

I hope this blog post helped you decide which option is best for your website needs.

If you want our help in your website redesign, feel free to book a 15 min call with me. I’d love to help you out.

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